Project
This was a branding project for a global fortune 500 energy company. The end goal was to create a visual identity for Infinity Renewable Energy. This meant creating the company’s logo, business cards and letterhead , company folders and a cross functional website, along with product packaging designs and more. The tools I used for this project were Illustrator, InDesign, Photoshop, Lightroom, Xd and Dimensions. Aside from the assets created here I then created a visual identity system to be used either as print or digital reference for future designs. You can flip through the VIS to get more details about each project
This is IRE’s official Visual Identity System –VIS.
All visuals have been designed, to promote and maintain the visual identity envisioned for the company. To preserve the integrity of this visual identity, a set of guidelines were established to set the standard for future designs. The goal is to continue content creation across platforms without compromising the already established brand identity of the company. This Visual Identity System, will act as a guide for future directors, designers and anyone approved to create shared content for IRE. This manual is designed to be a place of reference for how the logo and other corporate visual assets can be used. It contains information about approved fonts and corporate colors, along with many other useful guides to help preserve the established identity as more visual content develops. The rules and guidelines listed in this manual apply to any and all future visuals for the company and must be reviewed and approved by department head before being published.
Create four logotypes. Symbol, Lettermark, Wordmark and a Combination Logo. Special attention was given to the logo specifications. Minimum scale and clear space guidelines which were important details to ensure correct use of this company asset and an important part of their final Visual Identity System.
2. Create a stationary set. Special attention was given to their specifications again, as these details were needed when creating the Visual Identity System for the company.
3. Create a company folder with an accompanying document insert.
4. Create a functional web layout for this global fortune 500 company, where partners, investors and clients alike can easily navigate to find content and relevant information
6. Create the packaging design for the new product launch. IRE’s new LED light Bulb needed an effective packaging design to stand out on store shelves while honoring their Visual Identity.
Some final mock ups for the use of company assets that were created.
